2014 was a huge year for online video, let's reflect!
Posted 01 January 2015
Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday
Branded video content reaches nearly half (46%) of all internet users in the UK. More than half of these people (54%) go on to click though to the brand’s website (Econsultancy)
80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association)
Video promotion is over 6 times more effective than print and online (b2bmarketing.net)
Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words
81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011 (MarketingProfs)
Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text (3M Corporation & Zabisco)
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