Chiu Chow Chili Oil


The Brief:

We were tasked with producing a 30 second TVC (television commercial) for ITV and Channel 4 promoting Lee Kum Kee’s Chiu Chow Chill Oil. As a new entrant to the UK market Lee Kum Kee were keen to demonstrate the range of dishes Chiu Chow Chill Oil can compliment from dipping, drizzling and dunking.

The Solution:

To wow the audience and reflect the chilli intensity we created the opening and closing scene in 3D using a rendered jar and ingredients to give us the flexibility to float the ingredients slow motion and to pop the lid of the jar.

What was delivered?

We are currently working with the Lee Kum Kee team on new advert for their Soy sauce product which will air on TV later this year.

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