Lee Kum Kee


The Brief:

Courage Media were chosen to create a Chinese cooking series to promote Chinese chefs using Lee Kum Kee’s delisious sauces. The aim of the series was to inspire the public to try Lee Kum Kee sauces and promote the brand ahead of Chinese New Year.

The Solution:

We produced:

  • 2 x recipe films per chef
  • 1 x short social media montage
  • 1 x Q and A version

The end films have proven a great success with over 1.6 million views in 1 month leading up to Chinese New Year.

Check out all of the videos here: https://www.uk.lkk.com/chinese-new-year

What was delivered?

Pre production: 

  • Location scout
  • script writing

Production including: 

  • Jib
  • 3 x 4k cameras
  • 4k lighting rig
  • Make up artist

Post Production

  • 16 separate edits for various distribution platforms




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